Where did pop-ups come from, and why are they everywhere now?
As commercial rents rise, forcing many urban storefronts to close, little shops are popping up all over town with a temporary home that invites customers to shop—while they can.
There are two types of pop-ups, one homegrown and one corporate. The former involves, say, a lone entrepreneur who scopes out a hot brunch spot and puts up tentpoles and tables to sell their line of handbags. It’s a form of business that is adaptable, original, and timeless. The second category is, by now, more visible: Google pops up donut shops to promote its new internet-connected speakers; Bulgari invites models to a popcorn-themed fashion pop-up in Paris. Even though we're sued to seeing them, there are still misconceptions about the coolest shops on the block.
Myth #1: Pop-ups are only for product launches
While pop-ups are a stellar option for testing or introducing a new product, they’re also perfect for engaging your customers in a unique way.
Sure, you can test a new product, create buzz for or reinvigorate an existing product—or your pop-up can connect with existing customers in a personable, unique way. For customers who have only bought your workout sets online, it might be exciting for them to see you IRL at an outdoor yoga class.
Myth #2: Pop-ups are expensive
Launching a pop-up doesn’t have to mean breaking the bank. Hustle Trucks start at just $100 per day.
Another option to rein in the cost of a pop-up is to launch a store-within-a-store. Partner with an existing retailer and set up a kiosk or display within their space. Two small business owners joining forces to meet new customers is a beautiful thing.
Myth #3: They don't move
Hustle Trucks go anywhere a car can go, and fit into regular parking spots. Our renters sometimes hit up three spots in one day! Staying active on social media so people know where to find you is key.
Myth #4: They're all about you
Collaborations are easy, innovative ways to make your pop-up stand out and expanding your visibility.
But don’t think you’re limited to working with a brand that directly relates to your product or industry. Do you sell wellness and self-care products? Think about partnering with a spiritually-minded business—your customers can have their cards read and then buy a few crystals and journals to set their intentions. It's the perfect match (and sounds like a lot of fun).